About
I build companies, then I rebuild them.
Full name as it should appear.
I’m the founder of RousseauAi.
Career
I started in a defense lab at Teradyne, working on systems for the B-2 bomber. Then enterprise systems at State Street, Cambridge Information Systems and Signiant. Then Gazelle.com, which I helped scale past $100M before Outerwall acquired it in 2015. Then healthcare operations at LogixHealth.
Confirm the exact roles at Gazelle and LogixHealth so “helped scale” is precise, and whether to mention the B-2 work publicly.
Each role taught the same lesson from a different side. Companies are shaped by their constraints.
AI is loosening one of the biggest constraints of all: the cost of routine cognitive work. That is why I founded RousseauAi.
When a constraint disappears, the winners are the ones who redesign, not the ones who speed up.
What I believe
Don’t automate the old company. Design the next one.
Human judgment becomes more valuable as execution gets cheaper.
A strategy that never reaches production is a hypothesis.
How I work
I design the redesign and I build it.
I’ve implemented AI across a national logistics company, in a jewelry manufacturer’s supply chain, and in a solar company’s operations. I run my own ventures on a small human team and a synthetic one.
Match these claims to the finished proof stories before launch.
I write about all of this in Industry Redesign, one essay a month.
Strategy is human. Execution is increasingly hybrid.
Read Industry Redesign.
One essay a month on how AI changes the way companies are built.